Oracle
Summary
Team: Tiffany Vo, Frances Yang, Zoya Razzak, Christy Yun, Vivian Hong (Mentor)
Role: Iteration + Prototyping Lead
Deliverables: User Research Report + High-Fidelity Prototypes
My Berkeley Innovation team partnered with Oracle Design researchers to understand how and why people set goals in order to improve the goal setting experience in the workplace, with a special emphasis on Millennials and Gen Z. We conducted research on motivations, pain points, and practices in the goal-setting process, consolidated them into key insights, and made personas & mapped their journeys to guide our ideation. After converging on the most important needs for Gen Z workers, we designed an enterprise product that aims to make the goal setting and achieving process as easy as possible for Gen Z employees.
Due to the NDA our team signed, I can’t explain the final solutions or designs I produced, so I'll instead use this space to talk about what I learned during this project. If you’re interested in learning more about our process, feel free to reach out!
Reflections
Project Timing & Priorities
User research is definitely important, and in my opinion, one of the most critical pieces of an end-to-end design project. However, I wish that we had focused a little bit less on getting user research to be perfectly right, as we had to forego user testing toward the end of the project. This was definitely a lesson in learning when to accept that things may not be entirely perfect and to just keep going with what you have if it’s working.
Decking & Presenting
This project involved weekly check-in’s with our clients and two presentations to the wider team involved working in Oracle’s project space. As a result, I’ve seen my skills with data visualization, presentation design, and communicating design rationales improve thanks to this project. I also learned more about the importance of storytelling when it comes to presenting design work, and I’m excited to carry this knowledge and craft into future engagements.
Design @ Scale
Our project was related to an enterprise application that Oracle currently uses, so our solution was designed from a B2B, enterprise point of view. This was a good exercise in developing our design skills to think about the multiple use cases that different business clients and user groups may have.
This was my last project with Berkeley Innovation, so it was a bittersweet experience. I really enjoyed the opportunity to work with a consultant team one last time and with the clients at Oracle Design. I’m indebted to Lila, Lynn, and Ivy over at Oracle for all the time and energy they put into giving us feedback and mentoring us along the way, and I’m so thankful for all the help our Project Mentor, Vivian, gave us throughout the summer.
the team after our final deliverable to Oracle stakeholders! :’)
Related Case Studies (that I can talk about!)
